Make Your Garden Your Home

Strategic Planning.

Objectives.

Budget.

Timeline.

Stakeholder Management.

Identification.

Engagement.

Expectations.

Audience Engagement.

Identification.

Marketing.

Customer Journey.

Stakeholder Engagement 

• Internal QVC Teams:
  • Marketing: To align the event’s promotion with QVC’s brand.
  • Product Teams: To identify and feature key products for promotion (e.g., outdoor lighting, garden furniture, plant pots, plants…).
  • Sales & Ecommerce: To coordinate live shopping opportunities during the event.
• External Partners:
  • BBC Gardeners’ World Live Team: For venue management, ticketing, and audience insights.
  • Garden Designer (Kittie Kovacs): For integrating the creative design elements.
  • Suppliers and Vendors: For materials, installation, and logistics.
  • Speakers and Experts: Gardening influencers, QVC hosts, and BBC personalities.

Proposed Actions for Stakeholder Engagement

• Kickoff Meeting (January):
  • Purpose: Define objectives, assign responsibilities, and establish communication channels.
  • Agenda:
    • Share the event vision.
    • Discuss audience demographics and goals.
    • Outline preliminary ideas, such as the “Day-to-Night Room” concept and community garden integration.
  • Deliverable: A clear action plan with stakeholder responsibilities and timelines.
• Regular Check-Ins (February – May):
  • Bi-weekly meetings to review progress and address roadblocks.
  • Use project management tools (e.g., Monday.com) to track tasks and deadlines.
• Final Prep Meeting (Early June):
  • Walk through the event layout, finalize contingencies, and confirm everyone’s roles on the event day.

Translating Ideas into Action

While I’m not the primary creative designer, here are some of my creative ideas to add to the mix:

Ideas:

1. Day-to-Night Room:
   • Concept: Showcase lighting solutions for creating a garden that extends your home, like an outdoor living room.
   • Stakeholder Involvement: Work with QVC’s product team and Kittie Kovacs to integrate lighting into the garden design.
2. Community Garden Feature:
   • Concept: Highlight community gardening as a trend, demonstrating how QVC products make it accessible.
   • Stakeholder Involvement: Collaborate with BBC Gardeners’ World Live for partnerships with local community gardening groups.

Turning Ideas into Actionable Tasks:

• Organize a brainstorming session with QVC’s marketing and product teams to refine these ideas.
• Assign design and execution tasks to appropriate teams (e.g., designers for visuals, suppliers for materials).

Event Manager’s Role in Execution

How I will oversee the following:

Planning and Coordination:

• Ensure alignment between all stakeholders.
• Create detailed timelines and assign clear deliverables.

Onsite Logistics:

• Oversee setup, ensuring each team delivers their component on time.
• Manage any last-minute changes or issues that arise during the event.

Post-Event Wrap-Up:

• Conduct debrief meetings to gather feedback.
• Provide a detailed report on attendee engagement, product sales, and lessons learned.

We’ve been creating high quality home & commercial gardens since 2005

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